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Focus On Gen Y, Not Senior Needs, Says Prof January 22, 2010 05:17 PM

Leanne Lachman, president of her own real estate advisory firm and a demographic expert at Columbia Business School, says the boost in investing in senior care facilities would be better directed to the demands of Generation Y.
"The youngest boomers are 45. A lot of [investors] think they are all moving into retirement, but the vast majority are actually entering their highest earnings years and still have the opportunity to recover what was lost in their 401(k)." says Lachman. "The key age for people to move into senior facilities is 75-80. That's another 20 years." Lachman adds that baby boomers are more likely to remain active due to better healthcare and less physically demanding jobs.
The looming retirement of the baby boomer generation has meant an increase senior housing and assisted living facilities investments by healthcare REITs. Market capitalization has increased from $22 billion in ...

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